Enhance the functionality of your GoldMine system with this versatile marketing add-on to plan, implement and manage your marketing campaigns. Do you find yourself using Excel spreadsheets and Access databases to manage your marketing campaigns? Do you find it difficult to track responses to your marketing activity and identify your successes? You are not alone. We have helped our customers to consolidate their marketing information into a single system integrated with GoldMine and improve the effectiveness of their marketing activities. What is Campaign Manager? Campaign Manager is an add-on tool for GoldMine BCM Corporate Edition that allows everyone involved in marketing to plan and manage their marketing campaigns. Capturing information on campaign costs and responses, it enables you to keep track of the return on marketing investment and repeat successful marketing strategies. Benefits Campaign Manager can be used for Campaign Planning, Campaign Management and Response Tracking. The benefits to moving from spreadsheets to Campaign Manager include: - Full integration with GoldMine
- Ability to identify and target prospects
- Ability to create multiple campaigns for targeted groups
- Planning, manageing and tracking all aspects of your marketing campaigns from a single place
- Improving the sales conversion ration and enhancing customer relationships? Linking marketing activity to sales activity
- Making marketing activity information available throughout your organisation
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